Dallas-Fort Worth Metroplex

Sejal Chandra

Versatile sales/marketing professional and AI enthusiast with a business analytics foundation — building enterprise pipeline in financial services, an intelligent CRM as a passion project, and two published books along the way.

Portrait of Sejal Chandra
100% Quota attainment, FY ’25 Q4
$1.3M+ Pipeline generated in a single quarter
2 Published books
Cum Laude BBA, Business Analytics
Foresail Predictive CRM designed, developed & live

About

Pipeline builder. AI enthusiast. Author.

I'm a versatile sales and marketing professional, along with being an AI enthusiast, based in the Dallas-Fort Worth Metroplex. Most recently at ServiceNow, I progressed from Global Sales Development Intern to Sales Development Representative to Business Development Representative in under two years — moving from inbound lead qualification to full outbound prospecting across net-new Commercial Financial Services accounts.

My approach pairs sales craft with an analytics mindset: I build structured prospect lists and buying group maps, run multi-touch campaigns across email, phone, and LinkedIn, and apply a quality-over-quantity philosophy to outbound sequencing.

Beyond quota, I've researched and written about responsible, commercially safe AI — including a 2025 book on implementing generative AI from basics to agents — and put that thinking into practice by designing and building Foresail, an intelligent CRM that predicts which deals to prioritize and why.

At a glance

  • Enterprise & mid-market prospecting in banking, insurance, and financial services
  • Multi-touch outbound campaigns: email, phone, LinkedIn
  • Responsible AI research & implementation
  • Designed & developed Foresail CRM, a predictive sales-intelligence demo
  • Team leadership — hired, trained, and led campus sales teams
  • PMI & NSLS member

Experience

Where I've worked

ServiceNow

San Diego, CA · May 2024 – Apr 2026

Business Development Representative Jan 2026 – Apr 2026

  • Expanded scope from inbound lead qualification to full outbound prospecting within Commercial Financial Services, building pipeline across net-new accounts in an assigned territory.
  • Developed and executed multi-touch outreach campaigns across email, phone, and LinkedIn to engage enterprise buyers across banking, insurance, and financial services verticals.
  • Built structured prospect lists and buying group maps for target accounts, applying a quality-over-quantity approach to outbound sequencing and account penetration.
  • Collaborated cross-functionally with Account Executives to align outreach strategy with account priorities and advance opportunities through early pipeline stages.

Sales Development Representative Aug 2025 – Jan 2026

  • Achieved 100% quota attainment in FY ’25 Q4, generating $997K in sourced marketing pipeline and $333K in expanded pipeline within Mid-Market Commercial.
  • Qualified inbound leads and collaborated with account teams to align prospects with the right solutions.
  • Generated strong pipeline through consistent prospecting of new and existing customers.
  • Mentored a FY ’25 Discover ServiceNow participant, offering guidance and insight into ServiceNow's culture and sales development program.

Global Sales Development Intern May 2024 – Aug 2024

  • Collaborated with the Enterprise West Financial Services Team to deliver tailored solutions by identifying business drivers and addressing client pain points.
  • Facilitated customer engagement through phone, email, and LinkedIn outreach, resulting in new sales opportunities for Account Executives.

Madison Education Group

Melbourne, FL (Part-Time) · Jun 2023 – May 2024

Artificial Intelligence (AI) Analyst

  • Researched, designed, and implemented commercially safe and Responsible AI.
  • Developed solutions for sales, marketing, and operational management functions.

Greek House

Cleveland, OH (Part-Time) · May 2023 – May 2024

Campus Director Dec 2023 – May 2024

  • Hired, organized, evaluated, and led a team of Campus Representatives at the University of North Texas to ensure all sales and marketing efforts were executed successfully.

Campus Representative Jul 2023 – Dec 2023

  • Identified key decision makers for prospective sales opportunities at over 35 organizations and established Greek House's campus presence.
  • Led prospective customers to successful orders through strong customer relations.

Sales and Marketing Intern May 2023 – Jul 2023

  • Contacted potential customers across platforms to drive sales and interest, managing leads through Greek House's CRM and digital marketing tools.

Passion Project

Featured work

Live Demo

Foresail CRM

"The CRM that tells you which deal to work next — and why."

A predictive sales-intelligence CRM I designed and developed using AI as a personal/passion project — pairing predictive lead scoring, deal win-probability, churn alerts, and pipeline analytics with transparent machine-learning models you can read, audit, and retrain on your own data.

Explore the live demo →

What's inside

  • Predictive lead scoring & deal win-probability with 100% explainable predictions
  • Kanban pipeline with inbound/outbound modes and SLA monitoring
  • Churn alerts fed by onboarding & delivery tracking
  • Workflow automation, email sequences, and round-robin assignment
  • Stage-duration, win/loss, and margin-leak analytics
  • Built-in project management
  • REST API & webhooks for custom integrations

Publications

Published books

2025

Commercially Safe Implementations of Generative AI: From Basics to Agents

A practical guide to implementing generative AI responsibly in commercial settings — from foundational concepts through agentic systems.

ISBN 979-8307509074

2020

Attaining Good Health and Wellness: A Quick Guide

A concise, approachable guide to building healthy habits and sustaining personal wellness.

ISBN 979-8574096796

Skills

Tools & technologies utilized

Programming

  • HTML
  • CSS
  • JavaScript
  • SQL
  • Python

Artificial Intelligence

  • Anthropic Claude
  • OpenAI ChatGPT
  • Google Gemini
  • Microsoft Copilot
  • Meta Llama
  • Cohere
  • Grok
  • Groq
  • Oracle AI
  • Nomic Atlas

Applications

  • Microsoft Office
  • Atlassian Jira
  • Google Analytics
  • Canva
  • Monday
  • Smartsheet
  • WordPress
  • Microsoft Teams
  • Zoom
  • SharePoint

Operating Systems

  • Windows
  • macOS / iOS
  • Android
  • ChromeOS

Education & Recognition

Background

Education

Bachelor of Business Administration (BBA), Business Analytics

University of North Texas, Denton, TX · Aug 2021 – May 2025

Cum Laude · GPA 3.5

Professional Development

LinkedIn Learning, 2023 — Agile Foundations, Project Management Foundations, Agile vs. Waterfall Project Management, and more.

Memberships

Project Management Institute (PMI)

Member, 2022 – Present

National Society of Leadership and Success (NSLS)

Member, 2022 – Present

Awards

1st Place, Piano Competition

New England Music Festival and Contest, Newton, MA, 2017

Bharatanatyam Classical Indian Dance

Annual performance recognitions, Layaa Center for Performing Arts, Nashua, NH, 2010 – 2017

Contact

Let's connect

Whether it's a role, a partnership, or a conversation about responsible AI — I'd love to hear from you.